Waiting Spot is a site-specific installation created to mark the waiting area for MINI Design Rides – free taxis cruising around the city of Eindhoven during the Dutch Design Week.
Visible from a distance, this cheerful blue installation guides people to the taxi stop, turning waiting into a positive experience. Blue field of colour marks the waiting area and is very intuitive – visitors spontaneously form the queue. The concept of car tire tracks is designed especially for this installation. Upon closer inspection, the pattern in the tracks spells out the word MINI; a clever way of communicating the brand sponsoring these special taxis.
Material: Painted wood and temporary street paint
Movie by Birgit Verhoeven
Photography by Anna Khodyreva
Concept by Studio Izabela Bołoz and Pivot Creative
Production in collaboration with Kasia Zareba
Studio Izabela Bołoz © 2012 All rights reserved.