Waiting Spot

Waiting Spot is a site-specific installation created to mark the waiting area for MINI Design Rides – free taxis cruising around the city of Eindhoven during the Dutch Design Week. Visible from a distance, this cheerful blue installation guides people to the taxi stop, turning waiting into a positive experience. Blue field of colour marks the waiting area and is very intuitive – visitors spontaneously form the queue.
The concept of car tire tracks is designed especially for this installation.

Upon closer inspection, the pattern in the tracks spells out the word MINI; a clever way of communicating the brand sponsoring these special taxis.

Date 2012
Client MINI Netherlands
Place Dutch Design Week
Cooperation Pivot Creative
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CONTACT
  • Izabela Bołoz

  • Studio Izabela Bołoz
  • moc.zolobalebazi@oiduts

  • +31 681 50 65 10
  • +48 691 68 00 05
  • Olga Łosiak

  • Studio Izabela Bołoz
  • moc.zolobalebazi@ofni

  • +48 608 693 123
2020 © Izabela Bołoz
Realization: SelfMade